Amazon Prime Day is one of the biggest mid-year shopping events for digital deals, tech, and everyday essentials. This updated guide from CouponBre shows you how to prepare, what to watch, and where to find extra savings beyond Amazon.
Last updated: November 23, 2025. Verified by CouponBre editors.
What Is Amazon Prime Day and When Is It?
Amazon Prime Day is a limited-time shopping event where Prime members get access to thousands of exclusive deals on tech, home, fashion, digital subscriptions, and more.
In 2025, Prime Day ran as a four-day event from Tuesday, July 8 through Friday, July 11. Amazon is expected to continue using a similar mid-year window for future Prime Day events, so it is worth having a repeatable savings game plan that you can refresh each year.
At CouponBre, our goal is to help you:
- Spot real price drops vs fake “sale” tags
- Avoid impulse buys that are not true savings
- Stack Amazon offers with extra coupons and digital deals from other stores
Early Prime Day Digital Deals You Can Grab Around the Event
Even before the main event opens, Amazon and other retailers roll out early discounts that match or come close to Prime Day pricing.
Use this section as a template and update the products each year:
- Grace & Stella under-eye brighteners: Great for gifting or self-care bundles.
- Bissell portable deep cleaners: Popular for apartments, pet owners, and small homes.
- T3 hair tools: Premium styling tools with heat control for healthier hair.
- eufy smart locks and home security: Smart locks and accessories to upgrade front-door security.
You can also highlight non-Amazon deals from merchants listed on CouponBre. For example:
Update product names, prices, and links as new offers go live each Prime Day season.
Become a Prime Member: Unlocking Amazon-Only Deals
Most Prime Day offers are reserved for Amazon Prime members. If you are not already a member:
- Consider signing up for a free trial before the event
- Check the trial terms and renewal date
- Set a reminder to cancel if you do not want to keep the membership
Consider signing up for a free Amazon Prime trial before the event.
Without Prime, you will only see a fraction of the discounts and may miss many of the best tech, digital, and subscription deals.
Build Digital Wish Lists Before Prime Day
Preparation is where smart savings start.
- Create or update your Amazon wish lists
- Add products you genuinely want or need
- Prioritize items into “must buy” and “nice to have”
On Prime Day, you can quickly check which wish list items have dropped in price instead of browsing endlessly and buying things you did not plan for.
Use Price Trackers to Confirm Real Deals
Not every “Prime Day deal” is actually a record low. Price tracking tools help you separate genuine bargains from inflated discounts.
Before the event:
- Track price history for key items with tools like CamelCamelCamel or Keepa
- Set alerts for your target price or lower
- Note what the normal price looks like so you recognise a true drop
By doing this, you avoid the enemy: flashy “30% off” graphics on items that were quietly raised in price last week.
Turn the Amazon App Into Your Deal Radar
The Amazon app can be your real-time hub during Prime Day if you set it up correctly.
- Turn on notifications for “Your Deals” and “Deals you are watching”
- Save upcoming Lightning Deals you care about
- Make sure your payment and delivery details are up to date for fast checkout
Lightning Deals often sell out within minutes. Having everything ready means fewer missed chances.
Navigating Prime Day Like a Pro
Once Prime Day officially starts, the site can feel chaotic. These simple tactics keep things under control.
Master Lightning Deals
- Monitor the “upcoming” section before deals go live
- Join waitlists for items that are nearly full
- Decide in advance whether a product is worth full price so you are not deciding under time pressure
Use Filters to Narrow the Noise
Prime Day listings can be overwhelming. Use filters to:
- Limit by category (electronics, smart home, software, etc.)
- Set a minimum discount percentage
- Filter by brand so you focus on names you trust
This makes it easier to compare similar products and avoid random impulse clicks.
Consider Voice Shopping (Where Available)
If you use Alexa-enabled devices, sometimes Amazon offers voice-only or early access deals.
- Ask “Alexa, what are my Prime Day deals?”
- Check if any voice-exclusive discounts apply to items already on your wish list
This is a small bonus, not the main strategy, but it can unlock an extra discount or early access on certain products.
Go Beyond Amazon: How CouponBre Maximizes Your Savings
Prime Day is huge, but it is not the only way to save.
Some brands run parallel sales on their own websites or through other marketplaces. In many cases, you can find:
- Extra coupon codes
- Bundle deals
- Exclusive subscriber discounts
That is where CouponBre comes in.
Keep CouponBre open in a separate tab while browsing Prime Day and use it to:
- Check Amazon coupons and promo codes
- Browse fresh shopping offers in our Shopping deals hub
- Discover offers from other major retailers via Electronics & Gadgets deals and Smart Home Devices coupons
- Find software and digital tool discounts in our Software deals
If Amazon’s price is not the lowest, or if a product is out of stock, CouponBre helps you pivot quickly and still get a strong deal from another trusted store.
What Not to Buy on Prime Day
Even during Prime Day, some items are better to skip:
- Products with little or no price history, making it hard to verify real savings
- Luxury goods or niche categories that tend to see deeper discounts during Black Friday
- Items that never appeared on your wish list and are only tempting because of a timer or “today only” badge
A simple rule: if you would not buy it at full price next month, a flashy discount today might not be real value.
Conclusion: Turn Prime Day Buzz Into Real Savings
Amazon Prime Day can be a powerful chance to save on tech, smart home gear, digital subscriptions, and everyday products. The flaw is that it is easy to get caught up in the hype and overspend.
By:
- Preparing early with wish lists and price trackers
- Using the Amazon app strategically
- Comparing offers with verified coupons and deals on CouponBre
you turn Prime Day from a marketing event into a real money-saving opportunity.
Keep this guide bookmarked and refresh it before each new Prime Day event. And whenever you are shopping online, not just on Amazon, make CouponBre your first stop for online coupons, promo codes, and digital deals across top brands and retailers.
Further Readings
- Best Black Friday Deals 2025: Live Offers & Early Sales
- Verified Amazon Promo Codes & Online Deals
- How to Save Money on Online Shopping
- Best Amazon Membership & Subscription Deals for Black Friday
FAQs
Q: Do I need an Amazon Prime membership to access Prime Day deals?
A: Most Prime Day deals are reserved for Prime members, although a few offers may be visible to non-members. For the full selection of discounts, you will need an active Prime membership or a valid free trial during the event dates.
Q: Are Prime Day prices always the lowest available?
A: Not always. Some deals are genuine all-time lows, while others match regular sale prices. Use price tracking tools and compare against CouponBre listings from other retailers to confirm whether you are really getting the best value.
Q: How can CouponBre help me save beyond Amazon?
A: CouponBre curates verified online coupons, promo codes, and digital deals from hundreds of retailers. If a product is not at its best price on Amazon, you can often find a comparable or better deal via another store using a CouponBre offer.
Q: What should I do if I miss a Prime Day Lightning Deal?
A: Join the waitlist inside Amazon where possible and watch for similar discounts from other sellers. You can also check CouponBre for alternative brands, bundle offers, or category-wide discounts that still give you strong savings.